How should we prepare our kitchen and staff?
Prepare by selecting the dishes you want photographed and keeping the kitchen organized. Plate a few samples early and note plating details. Assign a single contact to manage plating and timing so dishes arrive consistently during the shoot. Have spare garnishes, clean plates, and utensils on hand. Clear workspace for quick replate and a small table near the shoot area to hold finished plates. If shooting during service, schedule a window when the kitchen can focus on a steady stream of dishes without interrupting peak hours.
Do we need to rehearse posing or plating beforehand?
A short rehearsal helps. Run through one or two dishes to confirm plating style and proportions. Practice small adjustments like tilting a plate, where a garnish sits, or how a sauce is drizzled. A quick trial shows if a dish needs a different plate or less sauce. Rehearsal shortens the actual shoot and avoids last minute tweaks. Keep rehearsals practical and focused on repeatable looks you can recreate by the kitchen during the session.
Should we shoot in the studio or at our restaurant?
Both studio and on site have advantages. Studio shoots give controlled light, consistent backgrounds, and focused detail shots that work well for menus. On site shoots capture atmosphere, table setup, and the dining room context that helps social and editorial stories. If you need both, schedule a short studio session for tight hero shots and an on site visit for scene-setting images. Decide based on whether the priority is accurate plate color and texture or authentic dining environment.
How do we choose images for menus, social, and editorial use?
Match image type to use. For printed menus choose clear, centered shots that show portion and key ingredients. For social media pick a mix of hero images and lifestyle scenes that tell a short story. For editorial use include contextual shots like chef hands, plating action, and wider room views. Make sure you have both portrait and landscape crops for different layouts. Prioritize images that honestly reflect portion size and plating so customers know what to expect.
How should we plan the session with our kitchen timeline?
Plan a shoot window when the kitchen can commit to plating consistent samples. Avoid peak service times unless you are photographing during live service with a second team helping plate. Build a prioritized shot list so the most important dishes are plated first. Allow short breaks for the chef to refresh garnishes and for the photographer to adjust lighting. Communicate timing and plate sequence clearly so the kitchen and front of house can coordinate plates, servers, and any props needed.